Eliminate bad practices. End video content stagnation.

• Content strategies that lack focus, well-aligned roles and responsibilities, optimized processes, and devoid of a supporting video content operations system,
• Ad hoc creation, dissemination, and management of video, and
• Teams tempted to skip formal operational planning and just start creating video content.

Video content operations practices help make more systematic the registration, management, and dissemination of video content for effective digital engagement.

To extract and leverage the information to appropriately personalized for the audience, AI-services and workflow automation services are needed.

The GLX Video Content Operations Platform delivers value.

• Increased digital engagement,
• Improved effectiveness in knowledge transfer to individuals and communities,
• Improved continuity and increases of the longevity of the information being conveyed,
• Replaced ad hoc rich media workflows, and
• Amplified the meaning and reach of the messages being conveyed

A lack of a robust video content operations platform and practices makes your strategy susceptible to underperforming.

• Hundreds of events and presentation video can lay dormant on hosting platforms with no strategy to get more from the investment to create these,
• Engagements like events are too often one-and-done,
• After the event ends the team moves on to another project and nothing keeps the event’s rich conversations alive, and
• Video solutions intended to accelerate e-commerce and business outcomes are underutilized and underperform on the mission they have been deployed for.