MediaMobz friend and Academy Award winning Director Louie Psihoyos projected video and photographs on the Empire State Building last weekend in the run up to the release of his latest film “Racing Extinction”. We invite you to witness the spectacle that is Projecting Change at the Empire State Building.

The film will be released on the Discovery Channel and in theatres this fall. Social channels have been heating up in advance of the release demonstrating how to build an audience before a release with a solid call-to-action for audience participation.