Avoiding Ad Hoc Projects That Derail Your Team

As we are getting back into the groove after summer’s end we start considering how we are going to close out the year. As more new[...]

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How should content quality be measured?

For decades we have built a mindset that content quality is measured by clicks. It is time for redefining this in a way that better serves[...]

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Video Quality, It’s Not About The Pixels

So many of us have been conditioned to be entertained by content that focuses on the sparkle of the pixels. Many say you won’t get the[...]

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The ice cube is melting as you get your message aligned

Most put an emphasis on encouraging the audience to attend an event and engaging them during the live or virtual event. As soon as it's over,[...]

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How Do You Build a Content Factory

Back in 2010 we were already producing more content in 2 days has had been created since 2003 - that was 12 years ago. During the[...]

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Why a Content Factory, and why now?

Our last post outlined the elements of a content factory. It’s time to address why a content factory matters, and why now? There are many reasons.[...]

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What’s Behind a Content Factory

The Pandemic accelerated digital transformation as more interactions occur in virtual events and remote work. Most are stand-alone events and not yet connected to keep the[...]

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Organizing Video Content Utilizing Transcription and Tags

Do you know that video is quickly becoming the most engaging kind of content? Whether it's for entertainment or business, video is the most effective way[...]

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Video commerce using customer journeys

How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients' experiences with[...]

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Designing Your Content Inventory for Digital Engagement

With all the stresses we are all sharing, we should pause for a moment to celebrate Spring and upcoming celebrations, hopefully with good health. OpenView published[...]

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Convert Customers With Video by Using A Journey Map

What is your average customer’s experience when making a purchase from your company? How do they interact with your site and your products, from the moment[...]

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How to Reuse Video Content for Optimal Impact

Updating and repurposing your marketing assets is one of the activities you should be doing. For videos, most businesses tend to blame the content when they[...]

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