Driving Product Adoption with Video Content Operations
Faced with rapid product release cycles most field sales and customer success teams feel ill-prepared and equipped to sell and support their products and services. And[...]
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Introducing the Next Generation of Video Content Operations
Get ready for 2023. Repurpose what you have in inventory and add fresh personalized video. Today communications professionals, marketers, employees, product and community leaders lack the[...]
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The Case for Video Content Operations
Today communications professionals, marketers, and employee, product and community leaders lack the means, automation, and workflows to easily assemble, repurpose, collaborate and deliver video-based communications and[...]
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Avoiding Ad Hoc Projects That Derail Your Team
As we are getting back into the groove after summer’s end we start considering how we are going to close out the year. As more new[...]
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How should content quality be measured?
For decades we have built a mindset that content quality is measured by clicks. It is time for redefining this in a way that better serves[...]
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Green-lighting a Project
Green-lighting a project is a way many use to request or convey to others that content is ready to share. There are various occasions when getting[...]
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How Do You Build a Content Factory
Back in 2010 we were already producing more content in 2 days has had been created since 2003 - that was 12 years ago. During the[...]
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Why a Content Factory, and why now?
Our last post outlined the elements of a content factory. It’s time to address why a content factory matters, and why now? There are many reasons.[...]
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How do we accelerate video workflow?
Creating an idea takes time. Between concept and distribution, there are numerous steps. It should come as no surprise that video is regarded as the most[...]
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Organizing Video Content Utilizing Transcription and Tags
Do you know that video is quickly becoming the most engaging kind of content? Whether it's for entertainment or business, video is the most effective way[...]
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Designing Your Content Inventory for Digital Engagement
With all the stresses we are all sharing, we should pause for a moment to celebrate Spring and upcoming celebrations, hopefully with good health. OpenView published[...]
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