Faced with rapid product release cycles most field sales and customer success teams feel ill-prepared and equipped to sell and support their products and services. And many product, marketing and commercial leadership teams feel that their field sales and success teams cannot adequately and effectively convey product benefits, identify cross-sell opportunities, generate new business velocity and drive renewals. This is because commercial teams lack depth in situational awareness with customers that prevents them from seamlessly and deeply aligning their products and solutions to a customer’s needs.
The problem stems from an inability by marketing and product teams to maintain a cohesive and comprehensive product story across a fast pace of releases. They are understaffed. They lack the workflows and tools they need. The result: enablement and product-related content tend to reflect the details and benefits of the last release rather than to convey an evolving whole-product story and the evolving customer needs. This further exacerbates the pain felt by field sales and customer success teams.
Content is inadequately maintained by product and marketing teams, not easily consumed in a format best suited to convey information, it is dispersed and not easily accessible in a self-service manner. It is not easily repurposed by those that need to do so. This content quickly becomes underutilized by its intended audience: your commercial teams. Your go-to-market teams simply cannot afford to sacrifice efficiency and sales velocity in an era when product launch and update cycles are increasing in speed and frequency.
Status quo is not an option. With remote work now having taken hold for most of us, finding, and getting the attention of audiences is becoming increasingly challenging in an environment where we are competing with dozens of digital channels bombarding everyone. We need to get our messages across in the way that audiences want to consume it. Most simply don’t want to put effort by having to read yet more content. Many, your commercial teams included, now expect short-form videos. Video engages at the highest rate and is proven as the best means to drive retention of its content.
We make it easy to help your product launch team keep up with the pace of change by helping them deliver purpose-specific content at scale. The GLX content collaboration and workflow service incorporates purpose-built workflows and AI that help teams efficiently design and develop an inventory of compelling product video and audio assets that can be consumed by all, on demand. GLX solves major impediments to video content collaboration, review, and approval frameworks by providing teams with the workflows needed to capture and create the most complete and compelling commercial content while making it intuitive to harness sales, legal, marketing and others’ input and sign-off.
GLX extends to all the ability to create and deliver product stories via video, which is proven to be the most effective format to get the attention of customers, partners, employees with informative and educational content that matter to audiences of all types. It gives distributed teams what they need to create and deliver personalized short-form video stories and to even repurpose and reinvigorate libraries of content. GLX helps organize and give easy access to inventories of video that otherwise are fragmented across organizations and file sharing services.