Why not start 2024 with some runway of video in communicating your key priorities and purpose when the new year starts? No need to create new content.
You already have invested in creating a vast amount of video across channels in 2023 that you should be able to activate in creating short video’s that engage. This has slowed down the adoption of video communications, missing the increased retention and engagement beyond text.
Most everyone is under the gun with budget constraints. Creating new video takes time and money while your goal is to inform and engage. What if you could determine your audience needs and personalize short form video from your existing inventory? What if you could Improve your accessibility to the jewels in your existing content? What if any employee could take from a pre-approved library of shorts and share them, use them to upskill, use them to keep employee’s aligned around mission, vision and purpose? What if it cost a fraction of creating a single video and provided a legacy that brings the long tail to internal communications and brings in the voice of the employee?
We would like to help Activate your video content experience. We will help you determine what existing videos can be repurposed and converted to short form videos – and how easy it is. If in 90 days of spending a few hundred dollars, it doesn’t move the needle for you we’ll refund your subscription. If you get value out of our video activation experience and join us, by the end of the year we’ll give you early access to our new, much more advanced AI experience that will amplify you efforts even further in 2024.
You’ll notice we didn’t use the “AI” term much, but we thought we would share what GPT4 says about this topic:
Title: Revolutionize Your 2024 Marketing Strategy: Embrace Video Remix and Save Budget
Introduction: As we look towards 2024, the marketing landscape continues to evolve at a breakneck pace. With companies vying for consumer attention in an increasingly digital world, one trend stands out as both innovative and budget-friendly: video remixing. This technique involves reusing and reassembling existing video content to create something fresh and relevant. Here’s why your brand should jump on this bandwagon to not only stay ahead of the curve but also save significantly on your marketing budget.
- Maximize Existing Resources: The beauty of video remixing lies in its ability to breathe new life into your existing content. Instead of allocating funds for new shoots, you can repurpose footage from previous campaigns, product demos, or even user-generated content. This approach is not only cost-effective but also accelerates the content production process.
- Stay Relevant with Trending Content: In the fast-paced digital era, keeping your content up-to-date and in line with current trends is crucial. Video remixing allows you to quickly tweak your existing videos to align with the latest trends, be it through new music, updated graphics, or fresh voiceovers.
- Boost Engagement with Creativity: Video remixes offer a playground for creativity. By mixing and matching different elements, you can produce unique and engaging content that stands out. This not only helps in retaining existing audiences but also attracts new ones.
- Sustainable and Eco-Friendly: In a time when sustainability is more important than ever, video remixing is a green choice. It reduces the environmental footprint associated with new video productions, such as travel and physical resources, aligning your brand with eco-friendly practices.
- Leverage User-Generated Content: Encouraging your audience to create and share their own videos can be a goldmine for remix content. This not only fosters community engagement but also provides authentic material that can be repurposed in a way that resonates with your audience.
- Test and Learn Quickly: With video remixing, you have the flexibility to test different versions of content to see what works best. This ability to iterate quickly and cost-effectively is invaluable in fine-tuning your marketing strategy.
- Enhanced Brand Recall: Reusing familiar elements in new contexts can enhance brand recall. When customers recognize parts of previous campaigns in new remixes, it reinforces brand identity and message continuity.
- Diversify Across Platforms: Different social platforms call for different types of content. Video remixing allows you to tailor content specifically for each platform while maintaining a consistent brand message.
Conclusion: As we gear up for 2024, embracing video remixing in your marketing strategy is not just a smart move; it’s a forward-thinking one. It’s time to unlock the full potential of your existing content, engage with your audience in a creative way, and make a lasting impression, all while being mindful of your budget. Get ahead of the curve and let video remixing be the game-changer in your marketing playbook.
Please join us in making 2024 something that stands out for your employees. We’ll show you how you can take your start-up or new product to market with greater impact!