How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients’ experiences with your brand are a journey that begins the minute they come across it. That trip typically consists of six distinct stages, each of which can either build or impair your relationship with the customer. The importance of paying attention to your clients’ journey cannot be overstated. When done correctly, it makes your marketing feel more like matchmaking and fosters a strong partnership between your customers and your product.
When interacting with brands today, consumers want seamless and highly personalized user experiences, including high-value engagement across various channels and devices. Delivering that at each stage of the consumer lifecycle may build a brand’s relationship with its audience, but it takes a thorough grasp of the customer journey.
The explainer video is the most prevalent kind of video at this stage in the process. An explainer video is intended to describe your organization, product, or service in less than two minutes. They can be live action or animated, but they usually follow the same formula: problem, solution, how it works, and call-to-action.
Explainers are useful because they reduce a complex conversation to a 60-120 second pitch. They’re usually seen on a homepage or product page, and they’re often the sales department’s closest buddy.
Using prior clients as proof of validity is one of the most effective ways to convey your message.
When a potential consumer is ready to make a purchase, they frequently seek social proof or validation to alleviate any concerns about making the wrong decision. This is when customer journey or case study videos come in handy.
A customer journey video, as the name implies, tells the tale of your client (or, preferably, several customers) and how they used your product or service to meet a need. A video, as opposed to a printed testimonial, allows prospective customers to see how your existing customers use and benefit from your products and services.
If the customer journey videos educate, entertain, assist, excite, and impress the audience, some will go beyond the “like” button to leave a comment in the feed. Supportive comments can be brief and to the point, or they can be lengthy and passionate. It is critical that your reaction to positive comments matches the tone of the comment, with short bursts of praise or extended responses that highlight the positive reviews and express appreciation for your fan base.
The client journey is an essential component for marketing organizations. The customer journey video is a powerful marketing tool to convey the impact of your brand. Believing comes from seeing.
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