PR Newswire recently released the results of its second analysis of press release data, revealing once again that press releases that include multimedia assets gather significantly more visibility than text-only releases – up to 9.7 times more.
The data shows that adding a photo to a text-only press release increases visibility by 1.8 times, while adding a video to a text-only release delivers 4.3 times the number of views. Finally, including both photo and video content further enhances a story, driving visibility by 7.4 times more than plain text releases.
PR Newswire created this infographic to visually represent the data. Looks like multimedia is on the up and up!