The Impact of Transcripts and Captions on SEM
Do captions and transcripts actually help to improve your overall marketing success? Studies say yes. In general, video content that includes transcripts and/or captions sees more[...]
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The Impact of Transcripts and Captions on SEO
Why should you include captions and transcripts on your content, and what benefits do they have for your brand, other than to aid users who are[...]
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How To Optimize Your Video For Mobile
Marketers are well aware of the role mobile devices play as a vital marketing channel. Most of your target audience carries their smart phone at all[...]
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Video Marketing Benefits & Tips
Ask any marketing professional and you’ll probably hear the same story about video content in email campaigns: Video increases engagement and drives customer loyalty. Your competition[...]
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How to Know What Your Audience Really Wants
Content marketing is only successful when your target audience responds to it. This is no “AH HA” moment; as marketers, we’re all aware that our efforts[...]
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What’s the Best Way to Measure Your Content Marketing Investment?
Across the board, marketers are turning to content marketing as the go-to strategy to generate leads, establish thought leadership and connect with their target prospects. In doing[...]
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How to Personalize Content on the Web and Increase your ROI
According to Forrester research, your potential customers will find three pieces of content about your company and its offerings for every one piece that your marketing[...]
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How Marketers Are Leveraging Social Content to Persuade and Engage
If there’s one common theme in marketing over the last few years it’s that we’re in the middle of a revolution away from traditional advertising and[...]
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How Visual “Cause Marketing” Campaigns Create Massive Impact
Marketing has become a very challenging profession over the last few years. Consumers have grown numb with the traditional marketing messages that they assume come with[...]
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Learned Readings and Fireproof Videos, 15.44
You'll note that we're taking a bit different approach to presenting this edition of Learned Readings & Fireproof Videos but hope you'll agree we're still curating[...]
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How to Use Content Marketing to Build a Brand with Purpose
Many marketers maintain a two-pronged approach to content marketing. Tactical Strategies: These are concepts like best practices for content, how to optimize and other efforts that[...]
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Producer Spotlight: Steve Dorst
It's time for our monthly producer spotlight and our attention this month turns to Arlington, Virginia. Each month the MediaMobz team selects a producer who has[...]
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