The Impact of Transcripts and Captions on SEM
Do captions and transcripts actually help to improve your overall marketing success? Studies say yes. In general, video content that includes transcripts and/or captions sees more[...]
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The Impact of Transcripts and Captions on SEO
Why should you include captions and transcripts on your content, and what benefits do they have for your brand, other than to aid users who are[...]
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Video Marketing Benefits & Tips
Ask any marketing professional and you’ll probably hear the same story about video content in email campaigns: Video increases engagement and drives customer loyalty. Your competition[...]
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What’s the Best Way to Measure Your Content Marketing Investment?
Across the board, marketers are turning to content marketing as the go-to strategy to generate leads, establish thought leadership and connect with their target prospects. In doing[...]
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How Marketers Are Leveraging Social Content to Persuade and Engage
If there’s one common theme in marketing over the last few years it’s that we’re in the middle of a revolution away from traditional advertising and[...]
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Learned Readings and Fireproof Videos, 15.44
You'll note that we're taking a bit different approach to presenting this edition of Learned Readings & Fireproof Videos but hope you'll agree we're still curating[...]
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How to Use Content Marketing to Build a Brand with Purpose
Many marketers maintain a two-pronged approach to content marketing. Tactical Strategies: These are concepts like best practices for content, how to optimize and other efforts that[...]
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Producer Spotlight: Steve Dorst
It's time for our monthly producer spotlight and our attention this month turns to Arlington, Virginia. Each month the MediaMobz team selects a producer who has[...]
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Why Business Cannot Ignore Video in their Marketing
By now, it’s pretty well established that video marketing is one of the most powerful ways for companies to connect with their target audience. Hands down,[...]
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Why People Are Wired to Respond to Your Visual Marketing
The statistics on visual marketing don’t lie. It beats out text content, gets shared more often, effectively engages your target audience and drives sales. The fact[...]
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A Video of Cleese on the World and Creativity
Some of my favorite content when I was growing up and some of my favorite content and even my bar for great content now was conceived,[...]
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Is It Better To Share Landing Pages via Email Or Social Channels?
The primary purpose of a landing page is which is to gather information about prospects by requesting that they fill out a form. You can use[...]
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