Transcripts and Captions for Understanding Content
We’ve been talking a lot about increasing engagement of your videos. But what does engagement actually mean, and how do captions help? Sure, captions and transcripts[...]
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The Impact of Transcripts and Captions on SEO
Why should you include captions and transcripts on your content, and what benefits do they have for your brand, other than to aid users who are[...]
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How To Optimize Your Video For Mobile
Marketers are well aware of the role mobile devices play as a vital marketing channel. Most of your target audience carries their smart phone at all[...]
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Video Marketing Benefits & Tips
Ask any marketing professional and you’ll probably hear the same story about video content in email campaigns: Video increases engagement and drives customer loyalty. Your competition[...]
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What’s the Best Way to Measure Your Content Marketing Investment?
Across the board, marketers are turning to content marketing as the go-to strategy to generate leads, establish thought leadership and connect with their target prospects. In doing[...]
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How Marketers Are Leveraging Social Content to Persuade and Engage
If there’s one common theme in marketing over the last few years it’s that we’re in the middle of a revolution away from traditional advertising and[...]
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How Visual “Cause Marketing” Campaigns Create Massive Impact
Marketing has become a very challenging profession over the last few years. Consumers have grown numb with the traditional marketing messages that they assume come with[...]
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Learned Readings and Fireproof Videos, 15.44
You'll note that we're taking a bit different approach to presenting this edition of Learned Readings & Fireproof Videos but hope you'll agree we're still curating[...]
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How To Improve Your Email Marketing With Video
Marketers know how well video increases engagement when used in connection with online marketing efforts, like sharing on social media and embedding them into blog or[...]
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Why Business Cannot Ignore Video in their Marketing
By now, it’s pretty well established that video marketing is one of the most powerful ways for companies to connect with their target audience. Hands down,[...]
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Why People Are Wired to Respond to Your Visual Marketing
The statistics on visual marketing don’t lie. It beats out text content, gets shared more often, effectively engages your target audience and drives sales. The fact[...]
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Is It Better To Share Landing Pages via Email Or Social Channels?
The primary purpose of a landing page is which is to gather information about prospects by requesting that they fill out a form. You can use[...]
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