How To Bring Brand Personality Into Your Customer Touch Points
Just like people, businesses have personalities. Whether or not you've intentionally created a personality for your company, you have one. This concept is referred to as[...]
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Pros and Cons of Crowd Sourcing Video
Churning out a steady stream of new, high quality video content is challenging. Many marketers turn to crowdsourcing to gather ideas and generate content. Thanks to[...]
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The Road to Great Video Marketing
What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus[...]
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Video Marketing Is in the Eye of the Beholder
Traditional advertising is going the way of the dodo. Instead, video marketing is the way of the future. But that’s old news. What you may not[...]
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Assessing Your Content Marketing Team Matrix
In order to have success with content marketing, you need a regular supply of high quality content, such as blogs, articles, videos, etc. The more content[...]
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How to Create a Powerful Customer Journey Map for Your Content
On the surface, content marketing seems like a fairly simple process. “If you blog it, they will come.” Create high quality, regular content, and people will[...]
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An Essential Checklist for Promoting Your Webinar
You’ve decided to have a webinar: an online workshop, seminar, or panel discussion that users can experience in real time. Since it’s online, you don’t have[...]
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How To Optimize Your Video For Mobile
Marketers are well aware of the role mobile devices play as a vital marketing channel. Most of your target audience carries their smart phone at all[...]
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How to Know What Your Audience Really Wants
Content marketing is only successful when your target audience responds to it. This is no “AH HA” moment; as marketers, we’re all aware that our efforts[...]
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How to Personalize Content on the Web and Increase your ROI
According to Forrester research, your potential customers will find three pieces of content about your company and its offerings for every one piece that your marketing[...]
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How Visual “Cause Marketing” Campaigns Create Massive Impact
Marketing has become a very challenging profession over the last few years. Consumers have grown numb with the traditional marketing messages that they assume come with[...]
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How To Improve Your Email Marketing With Video
Marketers know how well video increases engagement when used in connection with online marketing efforts, like sharing on social media and embedding them into blog or[...]
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