The Right Questions to Ask Before Hiring a Video Storyteller
When it comes to storytelling mediums, it is difficult to match the power of video. Since the invention of moving pictures in 1892, the power of[...]
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Strategies For Creating Better Event Interview Videos
Case studies are critical to the sales process. A typical client or prospect case study has three key components: a problem, a solution, and a benefit.[...]
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The Anatomy of an Effective Marketing Video
There’s so much to read and so little time. I faithfully read our TDA Group partner blog each week and was particularly excited to share this[...]
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Video Creation and Strategy for Today’s Modern Content Marketer
I was pleased to join a distinguished list of panelists for our webinar about video creation and strategy for today's modern content marketer. Video is an[...]
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Joint Ventures In Video Content Creation
Joint ventures in video content creation involve two influencers, thought leaders, or brands collaborating to create a video. Working together to generate video content allows each[...]
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Creating Local Content In Your Global Footprint
The Internet has made it possible for a global audience to purchase products and services from virtually any company. In theory, any business in any part[...]
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How to Use Video Collaboration to Your Advantage
Content collaboration helps a business achieve breakthroughs on every level of the organization from conducting better meetings to cultivating a stronger brand. Video collaboration should be[...]
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Pros and Cons of Crowd Sourcing Video
Churning out a steady stream of new, high quality video content is challenging. Many marketers turn to crowdsourcing to gather ideas and generate content. Thanks to[...]
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The Evolution of Video Marketing
As technology progresses, video becomes an increasingly popular form of online content. In the Internet’s early days, connection speeds weren’t high enough to make video content[...]
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The Road to Great Video Marketing
What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus[...]
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Video Marketing Is in the Eye of the Beholder
Traditional advertising is going the way of the dodo. Instead, video marketing is the way of the future. But that’s old news. What you may not[...]
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Decoding Content Marketing Success
When you think about the giants of online content, what brands are you thinking of? Your first two will probably be Huffington Post and Buzzfeed. If[...]
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